Developing a better understanding of people who support us is vital. It enables us to raise funds more cost-effectively and ultimately will help us achieve our ambitious strategy. This policy is written in accordance with the EU General Data Protection Regulation 2016. If you have queries about this policy, please contact us at WMUK, c/o CAN Mezzanine, 7-14 Great Dover Street, London, SE1 4YR or call us on 020 3096 7858.
Where we collect information about you
Information you give us directly
We will obtain personal information about you when you enquire or sign up for one of our events, make a donation, fundraise on our behalf, order products or services from us, seek assistance from us, engage with our social media, communicate with us, tell us your story, or otherwise give us personal information. We may also obtain personal information about you from an organisation working for us (for fundraising purposes).
Information collected indirectly
Your information may be shared with us by independent organisations, for example via fundraising sites like JustGiving or Virgin Money Giving. These independent third parties will only share your information when you have indicated that you wish to support WMUK and with your consent.
Information we collect when you use our website
Information we rely on other organisations to provide
We may combine the information you provide us, with information available from external sources, to enhance our understanding of our supporters. By doing this, we are aiming to improve our marketing and fundraising efficiency and/or develop new products or services for our supporters which will help us to raise vital funds. The information we get from other organisations may depend on your privacy settings or the responses you have given them in the past. This information may come from the following sources:
Third party organisations
You may have provided permission for a company or other organisation to share your data with third parties, including charities. This could be when you buy a product or a service, register for an online competition or register on a website.
Information available publicly
This may include information found in places such as Companies House and other public records as well as information that has been published in articles / newspapers / online.
Depending on your settings or the privacy policies for social media and messaging services like Facebook, Twitter or WhatsApp, you might give us permission to access information from those accounts or services.
Support services for individuals affected by Waldenstrom’s macroglobulinaemia
We run services to provide support to individuals and their families affected by Waldenstrom’s macroglobulinaemia, and collect personal data in order to provide those services. This includes our national annual conference. The current Yahoo online group is not managed by WMUK and data protection is handled by Yahoo under their terms and conditions.
What information do we collect?
Personal information is any information that can be used to identify you. The type and quantity of information we collect depends very much on why you are providing it. Data protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We will not collect ‘sensitive personal data’ unless there is a clear reason for doing so, for example a challenging fundraising event where we may need specific information to ensure we provide the appropriate facilities or support to enable you to participate.
How do we use your information?
We will mainly use your data to:
- further our charitable aims
- provide you with the services, products or information you have requested from us
- develop and improve the services, products or information we provide.
- ask you to participate in research or supporter event satisfaction surveys (this is voluntary)
- claim Gift Aid on your donations
- support your fundraising efforts
- keep a record of your relationship with us
- ensure we know how you would like to be contacted by us.
We will sometimes use profiling and screening techniques to analyse geographic, demographic and other information relating to you to better understand your interests and preferences so we can contact you with the most relevant communications. Personal details collected this way will only be used to provide you with information you would reasonably expect or have agreed to. We do this to understand more about the background and interests of the people who support us, allowing us to target our resources effectively. We may use additional information from publicly available sources where it is appropriate, which allows us to make suitable requests to individuals who may be able and wish to support us further. Profiling and screening means that you receive information that is appropriate, relevant and timely and which we hope will enhance your experience as a supporter. It means that we can raise more funds, sooner and more cost-effectively than we would have otherwise, essential in our fight against Waldenstrom’s macroglobulinaemia.
It is important to us that you receive the level of information about WMUK that suits you. In accordance with your wishes, we will contact you to let you know about the progress we are making, the latest research developments, fundraising opportunities so you can continue to help us with our charitable aims, or to ask for a donation or other support.
Email / text marketing
If you have actively provided your consent to us along with your email address and/or mobile phone number, we may contact you via email or text message. By subscribing to WMUK’s emails or opting in to email communications from us, you have granted us the right to use the email for marketing purposes. When we email you, we may place a tag (also known as ‘tracking pixel’) on the email we send out. This allows us to monitor the performance of our email marketing activity.
Post / telephone marketing
If you have provided us with your postal address or telephone number we may send you direct mail or telephone you about our work and opportunities to support us, unless you have told us that you would prefer not to receive such information. We actively check telephone numbers against the Telephone Preference Service. If your telephone number is listed on the TPS, we will only contact you by telephone if you have specifically consented to receive these calls.
Before using your data, we have to decide whether we have a ‘legitimate interest’ to do so. We think really carefully to make sure that your privacy and rights aren’t affected. Processing your data might mean analysing the information you have given us, in order that we are then able to offer you the most appropriate communications based on your preferences, such as direct marketing appeals. Of course our ‘legitimate interests’ aren’t more important than yours; we will only process your data or communicate with you if we think you want to hear from us, and we are sure that analysing what you have told us doesn’t infringe on your privacy. And at any time, we will respect your wishes if you don’t want us to process your data or communicate with you any further.
How you can manage communications from us
All our information and marketing emails have a clear ‘unsubscribe’ link which will remove you from future email communications. If you don’t want to hear from us, just let us know either when you provide your data, receive communications from us or contact us on 020 3096 7858 or at email@example.com We will never sell or share your personal details to third parties for the purpose of marketing. However, if we run an event in partnership with another named organisation your details may need to be shared with them.
How we keep your data safe and who has access to it?
Keeping your information up to date
The accuracy of your personal information is important to us. You can edit the personal information we hold about you at any time, including your address and contact details, as well as changing your communication preferences by contacting us on 020 3096 7858 or by emailing firstname.lastname@example.org.
Use of “cookies”
What is a “cookie”?
Cookies may be used by the website to allow us to recognise you and your preferred settings, for example to store your ID for future sessions. This saves you from re-entering information on return to the website and makes the experience smoother.
Consent for cookies
The first time you access the website, you will be asked if you consent to receiving cookies. If you agree, cookies will be retained on your browser for that visit and for each time you subsequently access the website. You also have an option not to allow cookies, in which case any cookies you choose to disable will not be retained on your browser. If you want to opt out of using cookies in future then you can do so. It is important to note that if you change your settings and block cookies then our web site may not work so well. Further information on disabling cookies can be found in the table below.
Information provided by cookies can help us to understand the profile of our web visitors. This can help us to improve our services. See our full list of cookies below for more information.
Links to other websites
Under the GDPR you have the right to:
- request a copy of the information we hold on you
- update or amend the information we hold about you if it is wrong
- change your communication preferences at any time
- ask us to remove your personal information from our records
- restrict the processing of your personal data
- question a decision made about you by automated means
- raise a concern or complaint about the way in which your information is used
If you wish to find out more about these rights, or obtain a copy of the information we hold about you, please contact us at: WMUK, c/o CAN Mezzanine, 7-14 Great Dover Street, London, SE1 4YR. Telephone 020 3096 7858 Email: email@example.com
Changes to this policy
Any changes we may make to this policy in the future will be posted on this website so please check this page occasionally to ensure that you’re happy with any changes. If we make any significant changes, we’ll make this clear on this website. We keep this policy under regular review. This policy was last updated in April 2020.